Ed Koch, the former New York City mayor famous for his line “How am I doin’?”, is doin’ just fine after activating his Life Alert medical alarm by mistake. Although it was a false alarm, Life Alert sent help quickly. “To the consternation of my enemies, I’m still alive,” he told the New York Daily News. New York magazine praised the Life Alert service, saying that “real people use it, and it totally works.”
(August 7, 2008 – Los Angeles, CA) Life Alert Emergency Response, famous for protecting its members round the clock, works just as hard to protect its members’ personal data. Life Alert’s nationwide subscriber base includes celebrities and high profile people, who trust Life Alert to maintain their privacy and keep their information secure, as the company does for all of its members. Life Alert does not divulge incidents to the media or to its employees -- one of the reasons why thousands of people, famous or not, rely on the company’s 24/7 protection.
However, the media sometimes finds out about incidents involving Life Alert members from other sources. This week, the New York Daily News reported that former New York City Mayor and Life Alert member Ed Koch “set off an emergency scare … when he accidentally triggered his Life Alert pendant.” The incident occurred August 4 just after 11pm. The paper’s website said Koch “was asleep in his Greenwich Village apartment when he accidentally set off” his help button. When a Life Alert member’s button is activated, a dispatcher attempts to talk with the subscriber over their Life Alert unit or their phone. If no contact can be made, the dispatcher sends help automatically, as was done for Mr. Koch.
Life Alert not only sent help to the ex-Mayor, but also contacted one of his relatives and his doorman in order to alert them of Koch’s situation. Contacting friends, family and neighbors is one of Life Alert’s many advantages over calling 911 directly.
Fire personnel and an emergency medical team quickly showed up at Mr. Koch’s building. The doorman informed them that Mr. Koch was fine and the situation was a false alarm. Still, a final step was needed to make sure Life Alert’s member was safe. "They said, 'We gotta check it.' So they came upstairs and they saw me in the flesh, literally," said Koch, laughing. "I thanked them and they went back to the station."
Fortunately, the ex-Mayor -- famous for his trademark line “How am I doin’?” -- was doin’ just fine. "To the consternation of my enemies, I'm still alive," Koch told the Daily News. But New York magazine saw the bigger picture, pointing out that “to the consternation of all those punk kids out there who grew up making fun of Life Alert, real people use it, and it totally works.”
About Life Alert
Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Founded in 1987, the medical alarm company provides its service to members nationwide, and is the only company endorsed by former U.S. Surgeon General C. Everett Koop, M.D. Life Alert handles over a million calls a year, and on average saves a life every 38 minutes (saving over 13,000 lives in 2007). The company’s home-based protection enables seniors to keep living at home with independence and comfort.
While Life Alert has primarily been servicing members in the elderly age range for the past two decades, younger seniors and Boomers are signing up in greater numbers, since they too can benefit from the company’s protection against emergencies. The company has also received renewed media attention as it enters its third decade. “The Martha Stewart Show” featured and recommended Life Alert in January 2008, and in 2007 USA TODAY ranked Life Alert’s famous slogan “I’ve fallen, and I can’t get up!®” Number One on its list of “ads we can’t get out of our heads” from the past 25 years. For more information on Life Alert, call 1-800-338-9090 or visit www.lifealert.com.
Contact for Life Alert:
Dr. Don Rose
Head of Public Relations
Life Alert Emergency Response
818-700-7000 x103
drose@lifealert.com
Showing posts with label seniors. Show all posts
Showing posts with label seniors. Show all posts
Wednesday, August 20, 2008
BARBARA HILLARY, FIRST AFRICAN AMERICAN WOMAN TO REACH NORTH POLE, BECOMES LIFE ALERT MEMBER
The nationwide medical alarm company shows growing appeal among active seniors like Ms. Hillary. Since emergencies in the home can happen to anyone, regardless of age or physical condition, healthy active seniors are signing up for Life Alert in greater numbers. All Life Alert members, from younger seniors to Boomers and the elderly, enjoy the peace of mind afforded by the company’s 24/7 emergency response protection.
(July 31, 2008 - Encino, CA) Featured on ABC News, Good Morning America and CNN.com, as well as in the Boston Globe and the New Yorker, Barbara Hillary has been encouraging everyone to live life to the fullest after she became the first African-American woman on record to ski to the North Pole. Ms. Hillary, who displayed tremendous endurance skills and courage in completing her trek, became a member of Life Alert after her perilous journey ended and she returned to her home in New York. The fact that someone as healthy and energetic as Ms. Hillary, 75, adopted Life Alert’s emergency response service illustrates that both active seniors and the elderly benefit from the service. Life Alert members enjoy a superior level of protection at home, which also gives them (and their families) increased peace of mind.
Ms. Hillary told Life Alert that her experience with the service thus far has been exemplary. Life Alert’s professional installer “was well-groomed, pleasant, and punctual,” she said, and she was very happy with how he answered all of her questions, explaining things without rushing her. Barbara feels more comfortable now that she has Life Alert, a feeling that began when the installer talked with Life Alert’s dispatcher during the setup process. “When I heard the voice and the quick response, I liked that,” Ms. Hillary said. “When you go to the North Pole, you always have a backup system, such as instant hand heaters and so on. Life Alert is like a backup system for my home. People prepare for other things, like having candles for lighting and heat, so why not prepare for personal emergencies?”
As for Life Alert’s equipment, Barbara was very impressed with the technology. “When it comes down to it,” she said, “you have to take the steps to protect yourself. Certain supportive systems are necessary. Even for younger persons this is important. For example, I heard about a stroke victim around 27 years old who needs Life Alert. This is not a device just for old people.” Ms. Hillary also pointed out that “aging is being redefined. What was considered old 20 years ago is no longer considered old. We must constantly rethink and reanalyze the statistics.”
Barbara is currently preparing for her next adventure - a trip to the South Pole - and Life Alert will be protecting her at home as she prepares for the journey. “We are very pleased to welcome Barbara Hillary into the Life Alert family,” said Isaac Shepher, Life Alert’s founder and CEO. “Her trek to the North Pole was an amazing achievement, and we wish her well on her upcoming South Pole expedition. Since Ms. Hillary has faced extreme danger and is an expert on proper outdoor protection, we are proud that she has chosen Life Alert to protect her indoors.”
About Life Alert
Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Founded in 1987, the medical alarm company provides its service to members nationwide, and is the only company endorsed by former U.S. Surgeon General C. Everett Koop, M.D. Life Alert handles over a million calls a year, and on average saves a life every 38 minutes (saving over 13,000 lives in 2007). The company’s home-based protection enables seniors to keep living at home with independence and comfort.
While Life Alert has primarily been servicing members in the elderly age range for the past two decades, younger seniors and Boomers are signing up in greater numbers, since they too can benefit from the company’s protection against emergencies. The company has also received renewed media attention as it enters its third decade. “The Martha Stewart Show” featured and recommended Life Alert in January 2008, and in 2007 USA TODAY ranked Life Alert’s famous slogan “I’ve fallen, and I can’t get up!®” Number One on its list of “ads we can’t get out of our heads” from the past 25 years. For more information on Life Alert, call 1-800-338-9090 or visit www.lifealert.com.
About Barbara Hillary
Barbara Hillary became the first African-American woman on record to reach the North Pole on skis on April 23, 2007. She is also a nurse, a cancer survivor, an advocate for senior and minority health, and a motivational speaker. Ms. Hillary is planning and training for her upcoming trek to the South Pole, scheduled for late 2008. For more information on this extraordinary woman, visit www.barbarahillary.com. You can also see Barbara on CNN.com, where an interview with her is currently featured.
Contact for Life Alert:
Dr. Don Rose
Head of Public Relations
Life Alert Emergency Response
818-700-7000 x103 drose@lifealert.com
Contact for Barbara Hillary:
Cliff Love (Manager)
clove@nyc.rr.com
917-940-0976
(July 31, 2008 - Encino, CA) Featured on ABC News, Good Morning America and CNN.com, as well as in the Boston Globe and the New Yorker, Barbara Hillary has been encouraging everyone to live life to the fullest after she became the first African-American woman on record to ski to the North Pole. Ms. Hillary, who displayed tremendous endurance skills and courage in completing her trek, became a member of Life Alert after her perilous journey ended and she returned to her home in New York. The fact that someone as healthy and energetic as Ms. Hillary, 75, adopted Life Alert’s emergency response service illustrates that both active seniors and the elderly benefit from the service. Life Alert members enjoy a superior level of protection at home, which also gives them (and their families) increased peace of mind.
Ms. Hillary told Life Alert that her experience with the service thus far has been exemplary. Life Alert’s professional installer “was well-groomed, pleasant, and punctual,” she said, and she was very happy with how he answered all of her questions, explaining things without rushing her. Barbara feels more comfortable now that she has Life Alert, a feeling that began when the installer talked with Life Alert’s dispatcher during the setup process. “When I heard the voice and the quick response, I liked that,” Ms. Hillary said. “When you go to the North Pole, you always have a backup system, such as instant hand heaters and so on. Life Alert is like a backup system for my home. People prepare for other things, like having candles for lighting and heat, so why not prepare for personal emergencies?”
As for Life Alert’s equipment, Barbara was very impressed with the technology. “When it comes down to it,” she said, “you have to take the steps to protect yourself. Certain supportive systems are necessary. Even for younger persons this is important. For example, I heard about a stroke victim around 27 years old who needs Life Alert. This is not a device just for old people.” Ms. Hillary also pointed out that “aging is being redefined. What was considered old 20 years ago is no longer considered old. We must constantly rethink and reanalyze the statistics.”
Barbara is currently preparing for her next adventure - a trip to the South Pole - and Life Alert will be protecting her at home as she prepares for the journey. “We are very pleased to welcome Barbara Hillary into the Life Alert family,” said Isaac Shepher, Life Alert’s founder and CEO. “Her trek to the North Pole was an amazing achievement, and we wish her well on her upcoming South Pole expedition. Since Ms. Hillary has faced extreme danger and is an expert on proper outdoor protection, we are proud that she has chosen Life Alert to protect her indoors.”
About Life Alert
Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Founded in 1987, the medical alarm company provides its service to members nationwide, and is the only company endorsed by former U.S. Surgeon General C. Everett Koop, M.D. Life Alert handles over a million calls a year, and on average saves a life every 38 minutes (saving over 13,000 lives in 2007). The company’s home-based protection enables seniors to keep living at home with independence and comfort.
While Life Alert has primarily been servicing members in the elderly age range for the past two decades, younger seniors and Boomers are signing up in greater numbers, since they too can benefit from the company’s protection against emergencies. The company has also received renewed media attention as it enters its third decade. “The Martha Stewart Show” featured and recommended Life Alert in January 2008, and in 2007 USA TODAY ranked Life Alert’s famous slogan “I’ve fallen, and I can’t get up!®” Number One on its list of “ads we can’t get out of our heads” from the past 25 years. For more information on Life Alert, call 1-800-338-9090 or visit www.lifealert.com.
About Barbara Hillary
Barbara Hillary became the first African-American woman on record to reach the North Pole on skis on April 23, 2007. She is also a nurse, a cancer survivor, an advocate for senior and minority health, and a motivational speaker. Ms. Hillary is planning and training for her upcoming trek to the South Pole, scheduled for late 2008. For more information on this extraordinary woman, visit www.barbarahillary.com. You can also see Barbara on CNN.com, where an interview with her is currently featured.
Contact for Life Alert:
Dr. Don Rose
Head of Public Relations
Life Alert Emergency Response
818-700-7000 x103 drose@lifealert.com
Contact for Barbara Hillary:
Cliff Love (Manager)
clove@nyc.rr.com
917-940-0976
Monday, July 28, 2008
POSITSCIENCE.COM: FITNESS PROGRAMS FOR BRAIN GAIN; THINK FASTER, FOCUS BETTER
We wanted to alert you to this website, which seems like a great place to achieve some brain gain with little pain: www.positscience.com. The PositScience slogan is, "Your brain will thank you." One program grad quoted on their site says that the PositScience program "expanded [his] brain power" and "sharpened [him] as an individual." High praise, indeed.
The first item featured on the PositScience site's Products list is the Brain Fitness Program Classic (TM), "Posit Science’s original program for the auditory system of the brain," which is now available for both the PC and the Mac OS X operating system. This program "features six computer-based exercises" that are "designed to speed up auditory processing, improve working memory, and encourage the brain to produce more of the chemicals that help it remember."
What results can one expect by using this Brain Fitness Program? The site cites "clinical trials that demonstrate it speeds up auditory processing by 131%, improves memory by an average of 10 years, and more." Sounds quite impressive. More information at http://www.positscience.com/products/brain_fitness_program.
Another product featured on the website is InSight, "Posit Science’s program for the visual system of the brain." More information at http://www.positscience.com/products/cortex.
Programs such as those offered by PositScience are becoming increasingly important for seniors as average lifespans continue to increase every year. The media often touts the crucial role of physical exercise, and while it is certainly important, mental exercise is just as vital for maintaining a healthy life.
Just as mental fitness, via systems like those offered by PositScience, enables seniors to maintain an independent lifestyle well into their advanced years, protection systems like Life Alert also enable independence to be maintained. With a fit body, sharp mind and protection against emergencies, today's seniors can increasingly put off or even eliminate the need to move to retirement homes, and instead choose to keep living with independence in their own homes.
The first item featured on the PositScience site's Products list is the Brain Fitness Program Classic (TM), "Posit Science’s original program for the auditory system of the brain," which is now available for both the PC and the Mac OS X operating system. This program "features six computer-based exercises" that are "designed to speed up auditory processing, improve working memory, and encourage the brain to produce more of the chemicals that help it remember."
What results can one expect by using this Brain Fitness Program? The site cites "clinical trials that demonstrate it speeds up auditory processing by 131%, improves memory by an average of 10 years, and more." Sounds quite impressive. More information at http://www.positscience.com/products/brain_fitness_program.
Another product featured on the website is InSight, "Posit Science’s program for the visual system of the brain." More information at http://www.positscience.com/products/cortex.
Programs such as those offered by PositScience are becoming increasingly important for seniors as average lifespans continue to increase every year. The media often touts the crucial role of physical exercise, and while it is certainly important, mental exercise is just as vital for maintaining a healthy life.
Just as mental fitness, via systems like those offered by PositScience, enables seniors to maintain an independent lifestyle well into their advanced years, protection systems like Life Alert also enable independence to be maintained. With a fit body, sharp mind and protection against emergencies, today's seniors can increasingly put off or even eliminate the need to move to retirement homes, and instead choose to keep living with independence in their own homes.
Thursday, January 31, 2008
Welcome to our new Life Alert Medical Alarm Blog! Feedback Welcome
We encourage all readers to contribute if they would like, and come back often to check out our new content, updated periodically. Any suggestions or feedback are always appreciated. Topics we will cover include medical alarms, achieving a healthy life, alert systems, health and wellness, senior issues, growing older (gracefully, and with maximum fitness!), medical illnesses and how to avoid them, prevention information, senior protection issues, and more.
LIFE ALERT FEATURED ON MARTHA STEWART SHOW; MARTHA AND DR. BRENT RIDGE RECOMMEND LIFE ALERT SERVICE DURING SEGMENT ON TECH DEVICES FOR HEALTH
Life Alert, nationally recognized for its protection of seniors, as well as Boomers and younger adults, garners praise from national talk show host Martha Stewart and Dr. Brent Ridge, VP of Martha Stewart Healthy Living, who touts Life Alert’s “inexpensive yet vital” service
(January 30, 2008 – Encino, CA) Life Alert is widely known for its popular TV commercials, featuring its trademarked slogan “I’ve fallen, and I can’t get up!” Now, Life Alert is being featured on TV shows itself. The service -- which saves a life every 40 minutes, on average -- is essential for maintaining the health of its members, and no TV program embodies healthy living more than “The Martha Stewart Show,” where Life Alert was recently featured. The national TV program, which attracts the highest concentration of women 25-54 with incomes of $75,000-plus among all first-run daytime series, selected Life Alert to be part of its January 23rd segment on tech gadgets for your health.
The Life Alert service received a strong recommendation from Dr. Brent Ridge, who co-hosted the segment and serves as Vice President of Healthy Living at Martha Stewart Living Omnimedia. When discussing Life Alert, Dr. Ridge told the show’s studio and national audience that “we recommend this to all of the patients at the Martha Stewart Center for Living,” adding that the service is “so inexpensive yet so vital for people.”
Members of Life Alert can get assistance 24/7 in the event of an emergency (medical, fire or intrusion). As Martha and Dr. Ridge explained to their audience, one press of a small pendant quickly puts the wearer in touch with a Life Alert dispatcher, who talks to the member via a base unit (installed in the home) and sends help immediately if the member is injured, unable to speak, or in danger.
“We are pleased that Martha Stewart chose Life Alert for her show about health-related technology, as we know how selective she is on featuring products and services,” says Isaac Shepher, Life Alert’s founder and CEO. “We are extremely proud to serve our members with state-of-the-art equipment and services, as we have done for over 20 years.” The company, which has members nationwide, saved over 15,000 lives from catastrophic outcomes in 2007 alone. As Dr. Ridge pointed out in the TV segment, Life Alert handles over a million calls a year.
While Life Alert has primarily been servicing seniors and the elderly for the past 20 years, their service is becoming increasingly popular among Boomers and younger adults, whose parents may have the service as well. The reality is that adults of any age can benefit from Life Alert protection, especially when living alone.
About Life Alert
Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Life Alert was founded in 1987, provides services nationwide, and is the only company endorsed by former U.S. Surgeon General Dr. C. Everett Koop, M.D.
The Life Alert service solves an issue that is especially important for seniors: home-based protection. Life Alert enables seniors, the handicapped and anyone needing protection to keep living at home with independence and comfort, living their lives the way they are used to, without drastic changes. The average senior Life Alert member keeps living in their own home for an extra six years, compared to those of a similar age without Life Alert. In addition, an ACNielsen study showed that 87% of subscribers called Life Alert’s protection a main or important factor in their decision to keep living at home, rather than move to a retirement home. As Dr. Koop says, “Thanks to Life Alert, you can live alone without ever being alone, and that’s why I wear one.”
For more information on Life Alert, call 1-800-360-0329 or visit www.lifealert.com.
About The Martha Stewart Show
“The Martha Stewart Show,” also known simply as “Martha,” is a U.S. daytime television syndicated talk show that began airing in September 2005. Hosted by Martha Stewart, each episode includes segments on cooking, interior design, gardening, crafts, health and other topics. “Martha” attracts the highest concentration of women 25-54 with incomes of $75,000-plus among all first-run daytime series, according to Nielsen Media Research. It ranks second to only “The Oprah Winfrey Show” among women 25-54 in households that earn $100,000-plus annually. The Martha Stewart Show is produced by Martha Stewart Living Omnimedia Productions in association with Mark Burnett Productions.
Ms. Stewart's program, which also features celebrity guests, is taped live in New York City at 10 a.m. and airs at various times in several markets. “Martha” also airs nightly on the digital cable network Fine Living. The show is distributed by NBC Universal Domestic Television Distribution, in a partnership with Martha Stewart Living Omnimedia. In November 2007, “Martha” was renewed for a fourth season. NBC Universal renewed in over 60% of the U.S. Station groups picking up the how-to program include the NBC-owned stations, Fox, Belo, Fisher Communications, Scripps, Hearst-Argyle Television, Allbritton Communications and Clear Channel Communications.
For more information, please contact: Dr. Don Rose, Head of Public Relations, Life Alert Emergency Response. 1-818-700-7000 x103 or drose@lifealert.com .
(January 30, 2008 – Encino, CA) Life Alert is widely known for its popular TV commercials, featuring its trademarked slogan “I’ve fallen, and I can’t get up!” Now, Life Alert is being featured on TV shows itself. The service -- which saves a life every 40 minutes, on average -- is essential for maintaining the health of its members, and no TV program embodies healthy living more than “The Martha Stewart Show,” where Life Alert was recently featured. The national TV program, which attracts the highest concentration of women 25-54 with incomes of $75,000-plus among all first-run daytime series, selected Life Alert to be part of its January 23rd segment on tech gadgets for your health.
The Life Alert service received a strong recommendation from Dr. Brent Ridge, who co-hosted the segment and serves as Vice President of Healthy Living at Martha Stewart Living Omnimedia. When discussing Life Alert, Dr. Ridge told the show’s studio and national audience that “we recommend this to all of the patients at the Martha Stewart Center for Living,” adding that the service is “so inexpensive yet so vital for people.”
Members of Life Alert can get assistance 24/7 in the event of an emergency (medical, fire or intrusion). As Martha and Dr. Ridge explained to their audience, one press of a small pendant quickly puts the wearer in touch with a Life Alert dispatcher, who talks to the member via a base unit (installed in the home) and sends help immediately if the member is injured, unable to speak, or in danger.
“We are pleased that Martha Stewart chose Life Alert for her show about health-related technology, as we know how selective she is on featuring products and services,” says Isaac Shepher, Life Alert’s founder and CEO. “We are extremely proud to serve our members with state-of-the-art equipment and services, as we have done for over 20 years.” The company, which has members nationwide, saved over 15,000 lives from catastrophic outcomes in 2007 alone. As Dr. Ridge pointed out in the TV segment, Life Alert handles over a million calls a year.
While Life Alert has primarily been servicing seniors and the elderly for the past 20 years, their service is becoming increasingly popular among Boomers and younger adults, whose parents may have the service as well. The reality is that adults of any age can benefit from Life Alert protection, especially when living alone.
About Life Alert
Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Life Alert was founded in 1987, provides services nationwide, and is the only company endorsed by former U.S. Surgeon General Dr. C. Everett Koop, M.D.
The Life Alert service solves an issue that is especially important for seniors: home-based protection. Life Alert enables seniors, the handicapped and anyone needing protection to keep living at home with independence and comfort, living their lives the way they are used to, without drastic changes. The average senior Life Alert member keeps living in their own home for an extra six years, compared to those of a similar age without Life Alert. In addition, an ACNielsen study showed that 87% of subscribers called Life Alert’s protection a main or important factor in their decision to keep living at home, rather than move to a retirement home. As Dr. Koop says, “Thanks to Life Alert, you can live alone without ever being alone, and that’s why I wear one.”
For more information on Life Alert, call 1-800-360-0329 or visit www.lifealert.com.
About The Martha Stewart Show
“The Martha Stewart Show,” also known simply as “Martha,” is a U.S. daytime television syndicated talk show that began airing in September 2005. Hosted by Martha Stewart, each episode includes segments on cooking, interior design, gardening, crafts, health and other topics. “Martha” attracts the highest concentration of women 25-54 with incomes of $75,000-plus among all first-run daytime series, according to Nielsen Media Research. It ranks second to only “The Oprah Winfrey Show” among women 25-54 in households that earn $100,000-plus annually. The Martha Stewart Show is produced by Martha Stewart Living Omnimedia Productions in association with Mark Burnett Productions.
Ms. Stewart's program, which also features celebrity guests, is taped live in New York City at 10 a.m. and airs at various times in several markets. “Martha” also airs nightly on the digital cable network Fine Living. The show is distributed by NBC Universal Domestic Television Distribution, in a partnership with Martha Stewart Living Omnimedia. In November 2007, “Martha” was renewed for a fourth season. NBC Universal renewed in over 60% of the U.S. Station groups picking up the how-to program include the NBC-owned stations, Fox, Belo, Fisher Communications, Scripps, Hearst-Argyle Television, Allbritton Communications and Clear Channel Communications.
For more information, please contact: Dr. Don Rose, Head of Public Relations, Life Alert Emergency Response. 1-818-700-7000 x103 or drose@lifealert.com .
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