Below we'd like to share with you a wonderful letter we just received here at Life Alert, which shows that even the youngest generation understands how important home protection is for their parents - and especially their grandparents...
"I am a 69 year old Grammie who frequently visits her grandchildren... my youngest granddaughter, Alexandria (who is 5 years old) and I were carrying on one of our many little conversations. I had sorta prefaced the conversation with the fact that Grammie was getting older, not quite as fast as I used to be ...at this point... Alexandria started quizzing me.
"Are you a senior citizen?" I replied, "Yes."
"Do you have Life Alert?" I said, "No."
"It could protect you from a serious fall or a fire emergency," she quipped.
Then she asked, "Do you live alone?" To which I replied, "You know I don't live alone, I live with Papa."
To which she said, "Are you ever alone?" And I said, "I guess sometimes..."
As you can see, my 5 year old granddaughter has certainly gotten your message. She feels that I should have Life Alert since I am a Senior Citizen! I can only presume that your TV commercials are not directed to 5 year olds -- BUT Alexandria has gotten the message, and she has passed this vital information along to her Senior Citizen Grammie. Sincerely, Carol M."
We greatly appreciate your letter, Carol, and your daughter sounds very wise. Of course, we are not targeting young kids with our ads and commercials, but Alexandria and many other children are smart enough to realize how very valuable Life Alert is. We think so too.
Friday, February 15, 2008
Friday, February 8, 2008
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